This is a later Dr. Martens booth. The booth I worked on was a double-decker, completely open in the front, with a small stage for an acoustic band.
TRADE SHOW MARKETING & LOGISTICS
DR. MARTENS AIRWAIR USA
When I worked as PR/Promotions Coordinator and Manager at Dr. Martens, the footwear company, we exhibited at several shows per year, including:
World Shoe Associates (now WSA@MAGIC)
Various regional shows
At WSA, to position Dr. Martens as a cutting-edge, youthful, fashion-forward brand in tune with the latest music trends.
I hand-crafted an eye-catching PR display made of foam core, leather, wire mesh, rivets, and other pieces of metal; designed website kiosks; sourced booth decor to mimic a music club.
Our booth won the “Best of Show” award at WSA, the largest U.S. footwear trade exhibition.