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PROJECTS

I'm all about adventure, and that includes work.

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With me, you'll get a well-rounded, hands-on marketing leader who will adeptly manage your programs from conception and strategy to tactical execution and stellar results.

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Some examples below are from my work at the American Academy of Ophthalmology, where I worked for 17 years; others are from my work for clients as Decibel Agency.

BRAND DEVELOPMENT

AAO: Head-to-Tail Rebrand

Naming, architecture, voice/tone, brand words, design, copywriting...

AAO Focus Icon w outline_sm sq.jpg

FUNDRAISING

AAO Foundation/ Museum of the Eye

Members & public mar-comm

2019_FAAO AR museum spread_cover screenshot.pdf.png

BRAND DEVELOPMENT

Venice Organics: Rebrand

Naming, visual identity, logo, packaging, digital assets, website audit...

IMG_2716_IG.jpg

WEBSITES/SEO

American Glaucoma Society: Website Revamp

Website audit, recommendations, editing, copywriting...

AGS screenshot.png

BRAND DEVELOPMENT

Latitude 35 Travel: Startup Branding

Naming, tagline, logo, website, copywriting...

Oman-Wadi-Shab-Pool_20231229_135513_800w.jpg

PRODUCT LAUNCHES

AAO: Meetings on Demand

Product management, mar-comm, booth logistics, sales...

2017 MOD ad.jpg

WEBSITES/SEO

Nick Engel & Co: Website Refresh & Migration

Website audit, design updates, copyediting, Wix to Shopify migration...

website screenshot 2024-10-03 154530.png

PRODUCT LAUNCHES

AAO: Clinical Education

Mar-comm...

POLS Ad screenshot.png

COPYWRITING

Miscellaneous additional copywriting samples

Grammar blog, Member Services email, misc. ads

Log + In = Login (1000 x 1000 px).png

EVENTS

AAO: Annual Meeting Integrated Marketing Communications

Word theme, print, digital, copywriting, video ...

16AAO_SM_2145_sm sq.jpg

TRADE SHOWS

AAO: Resource Center Booth

Marketing operations, training, mar-comm, sales...

20161018_105616.jpg

EVENTS

AAO Foundation: Orbital Gala Fundraiser

Event branding, copywriting, event moderating...

FAAO Orbital Gala 2018 ad_lores.png

TRADE SHOWS

American Board of Ophthalmology: Booth Logistics, Management

Booth logistics, orders, build, supervision...

20231105_145555.jpg

EVENTS

Cornea Society: World Cornea Congress VIII

Copywriting, website, emails, print ads, digital ads, social media...

WCC-VIII-300x250_FINAL.png

TRADE SHOWS/EVENTS

Health Tech Client

Trade show research & logistics, event logistics...

Vashon.jpg

EVENTS

AAO: Mid-Year Forum Communications

Communications revamp, copywriting...

©Max_Krupka_WEPS_WEPS9948_-_0022_sm_sq.jpg

COPYWRITING

AAO: Annual Reports

Academy, Foundation, Advocacy

Screenshot 2024-10-05 192023.png

EVENTS

American Glaucoma Society Annual Meeting Email Marketing Campaigns

Copywriting...

AGS 2016 banner.png
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