RÉSUMÉ

OVERVIEW

 

  • Hands-on, results-driven marketing and sales leader with B2B/B2C/D2C experience in medical/healthcare, footwear/apparel, and education industries in the U.S. and Japan.
     

  • Expert writer and editor, familiar with AP, AMA, Chicago styles; experience creating corporate style guides and short- and long-form content, from social media to scientific abstracts to annual reports.
     

  • History of successfully building teams and programs from scratch, combining data and creativity to drive brand devotion and customer engagement, often with limited resources.
     

  • Creative, collaborative problem solver recognized for exceptional communication skills, initiative, attention to detail, accuracy, adaptability, flexibility, and poise under pressure.
     

  • Strong analytical skills and ability to present logical positions, winning stakeholder buy-in to meet and exceed retention, recruitment, conversion, sales, and revenue goals.

 

SKILLS/EXPERTISE – MARKETING & COMMUNICATIONS

 

Integrated marketing campaigns • marketing strategy • brand strategy, positioning & development • print & digital advertising • social media • copywriting • editing • AP, AMA, Chicago styles • SEO/SEM • collateral design • presentations • consumer/retail promotions • content marketing • event & trade show logistics • sales & U.S./international distribution • strategic partnerships & sponsorships • project management • product launches • product strategy • product management • eCommerce • competitive research • corporate communications • budgeting & forecasting • teaching & training • change management • customer recruitment, retention • leadership • employee development • conversion, sales, revenue 

Direct mail • print & digital advertising • email blasts • web content • web design/building • social media • radio spots • video • press releases • annual reports • fundraising solicitations

 

SKILLS/EXPERTISE – TRADE SHOWS & EVENTS

 

Contracts • site selection • F&B • housing • travel • vendor management • A/V • staging • design • entertainment • speakers • samples • freight/shipping/customs • training • project management • results reporting 

 

SKILLS/EXPERTISE – TECHNOLOGY

 

Word • Excel • PowerPoint • Prezi • Acrobat DC • Photoshop • InDesign • Widen • Dreamweaver • HTML • MailChimp • EmailBrain • HigherLogic • Asana • Monday.com • Google Ads/Ad Words • Google Docs • SharePoint • WordPress • Wix • Hootsuite • Jira • Personify • Formstack • SurveyMonkey • Skype • Teams • Zoom • LinkedIn • Facebook • Instagram • Twitter​

EXPERIENCE

JULIE CRISTELLO JEWELRY, San Francisco

  • Marketing consultant

AMERICAN ACADEMY OF OPHTHALMOLOGY, San

Francisco, CA

Foundation of the American Academy of Ophthalmology

Truhlsen-Marmor Museum of the Eye

EyeCare America

American Glaucoma Society

 

  • Senior Marketing Manager

  • Marketing Project Manager   

  • Marketing Communications Specialist, Clinical Education  

  • Promotions Coordinator, Meetings & Exhibits  

 

DR. MARTENS AIRWAIR USA, LLC, Portland, OR  

 

  • PR & Promotions Manager

  • Sales & Marketing Coordinator

KAPLAN TEST PREP, New York, NY

 

  • Educational Advisor/Sales Rep

 

GRANDOM ACADEMY, Tokyo, Japan

INTERAC, Tokyo, Japan

  • Clients: Dentsu Advertising, Louis Vuitton, Japan Bureau of Labor

AEON, Yokohama, Japan

GEOS, Kyoto, Japan

  • English Language Instructor/Consultant

 

CERTIFICATIONS/EDUCATION 

Master of Business Administration (MBA)

Sacramento State University, 2020

Executive MBA program (Intel 14 cohort)

Capstone project was a comprehensive, strategic marketing plan for Gekkeikan Saké USA.

Certified Trade Show Marketer (CTSM)

Northern Illinois University, 2016 

Bronze level – 2017; Silver – 2018; Gold – 2018

 

Core Curriculum Program certificate: Public Relations/Advertising/Marketing 

American Medical Writers Association, 2012 

 

Brand Strategy workshop with Andy Spade at Kate Spade, Inc.

Art Center at Night, New York, 2003

 

Bachelor of Arts degree: English Literature major, Professional Writing minor 

Portland State University 

EXTRA

 

Academy Visionaries Toastmasters Club, San Francisco

Charter Member, 2017–2021

  • Served as club's sergeant-at-arms in our first year, VP of public relations in 2020, and sergeant-at-arms in 2021. 

  • Established procedures and protocols, recruited new members, and demonstrated exemplary performance, earning VP-level enthusiasm and financial support.