RÉSUMÉ

OVERVIEW

• Hands-on, results-driven marketing and sales leader with B2B/B2C/D2C experience in medical/healthcare, footwear/apparel, and education industries in the U.S. and Japan.
   

• Expert writer and editor, familiar with AP, AMA, Chicago styles; experience creating corporate style guides and short- and long-form content, from social media to scientific abstracts to annual reports.
   

• History of successfully building teams and programs from scratch, combining data and creativity to drive brand devotion and customer engagement, often with limited resources.
   

• Creative, collaborative problem solver recognized for exceptional communication skills, initiative, attention to detail, accuracy, adaptability, flexibility, and poise under pressure.
   

• Strong analytical skills and ability to present logical positions, winning stakeholder buy-in to meet and exceed retention, recruitment, conversion, sales, and revenue goals.

SKILLS/EXPERTISE – MARKETING & COMMUNICATIONS

Integrated marketing campaigns • marketing strategy • brand strategy, positioning & development • print & digital advertising • social media • copywriting • editing • AP, AMA, Chicago styles • SEO/SEM • collateral design • presentations • consumer/retail promotions • content marketing • event & trade show logistics • sales & U.S./international distribution • strategic partnerships & sponsorships • project management • product launches • product strategy • product management • eCommerce • competitive research • corporate communications • budgeting & forecasting • teaching & training • change management • customer recruitment, retention • leadership • employee development • conversion, sales, revenue 

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Direct mail • print & digital advertising • email blasts • web content • web design/building • social media • radio spots • video • press releases • annual reports • fundraising solicitations

SKILLS/EXPERTISE – TRADE SHOWS & EVENTS

Contracts • site selection • F&B • housing • travel • vendor management • A/V • staging • design • entertainment • speakers • samples • freight/shipping/customs • training • project management • results reporting 

SKILLS/EXPERTISE – TECHNOLOGY

Word • Excel • PowerPoint • Prezi • Acrobat DC • Photoshop • InDesign • Widen • Dreamweaver • HTML • MailChimp • EmailBrain • HigherLogic • Asana • Monday.com • Google Ads/Ad Words • Google Docs • SharePoint • WordPress • Wix • Hootsuite • Jira • Personify • Formstack • SurveyMonkey • Skype • Teams • Zoom • LinkedIn • Facebook • Instagram • Twitter​