Hands-on, results-driven marketing and sales leader with B2B/B2C/D2C experience in medical/healthcare, footwear/apparel, and education industries in the U.S. and Japan.
Expert writer and editor, familiar with AP, AMA, Chicago styles; experience creating corporate style guides and short- and long-form content, from social media to scientific abstracts to annual reports.
History of successfully building teams and programs from scratch, combining data and creativity to drive brand devotion and customer engagement, often with limited resources.
Creative, collaborative problem solver recognized for exceptional communication skills, initiative, attention to detail, accuracy, adaptability, flexibility, and poise under pressure.
Strong analytical skills and ability to present logical positions, winning stakeholder buy-in to meet and exceed retention, recruitment, conversion, sales, and revenue goals.
SKILLS/EXPERTISE – MARKETING & COMMUNICATIONS
Integrated marketing campaigns • marketing strategy • brand strategy, positioning & development • print & digital advertising • social media • copywriting • editing • AP, AMA, Chicago styles • SEO/SEM • collateral design • presentations • consumer/retail promotions • content marketing • event & trade show logistics • sales & U.S./international distribution • strategic partnerships & sponsorships • project management • product launches • product strategy • product management • eCommerce • competitive research • corporate communications • budgeting & forecasting • teaching & training • change management • customer recruitment, retention • leadership • employee development • conversion, sales, revenue
Direct mail • print & digital advertising • email blasts • web content • web design/building • social media • radio spots • video • press releases • annual reports • fundraising solicitations
SKILLS/EXPERTISE – TRADE SHOWS & EVENTS
Contracts • site selection • F&B • housing • travel • vendor management • A/V • staging • design • entertainment • speakers • samples • freight/shipping/customs • training • project management • results reporting
SKILLS/EXPERTISE – TECHNOLOGY
Word • Excel • PowerPoint • Prezi • Acrobat DC • Photoshop • InDesign • Widen • Dreamweaver • HTML • MailChimp • EmailBrain • HigherLogic • Asana • Monday.com • Google Ads/Ad Words • Google Docs • SharePoint • WordPress • Wix • Hootsuite • Jira • Personify • Formstack • SurveyMonkey • Skype • Teams • Zoom • LinkedIn • Facebook • Instagram • Twitter
JULIE CRISTELLO JEWELRY, San Francisco
AMERICAN ACADEMY OF OPHTHALMOLOGY, San
Foundation of the American Academy of Ophthalmology
Truhlsen-Marmor Museum of the Eye
American Glaucoma Society
Senior Marketing Manager
Marketing Project Manager
Marketing Communications Specialist, Clinical Education
Promotions Coordinator, Meetings & Exhibits
DR. MARTENS AIRWAIR USA, LLC, Portland, OR
PR & Promotions Manager
Sales & Marketing Coordinator
KAPLAN TEST PREP, New York, NY
Educational Advisor/Sales Rep
GRANDOM ACADEMY, Tokyo, Japan
INTERAC, Tokyo, Japan
Clients: Dentsu Advertising, Louis Vuitton, Japan Bureau of Labor
AEON, Yokohama, Japan
GEOS, Kyoto, Japan
English Language Instructor/Consultant
Master of Business Administration (MBA)
Sacramento State University, 2020
Executive MBA program (Intel 14 cohort)
Capstone project was a comprehensive, strategic marketing plan for Gekkeikan Saké USA.
Certified Trade Show Marketer (CTSM)
Northern Illinois University, 2016
Bronze level – 2017; Silver – 2018; Gold – 2018
Core Curriculum Program certificate: Public Relations/Advertising/Marketing
American Medical Writers Association, 2012
Brand Strategy workshop with Andy Spade at Kate Spade, Inc.
Art Center at Night, New York, 2003
Bachelor of Arts degree: English Literature major, Professional Writing minor
Portland State University
Academy Visionaries Toastmasters Club, San Francisco
Charter Member, 2017–2021
Served as club's sergeant-at-arms in our first year, VP of public relations in 2020, and sergeant-at-arms in 2021.
Established procedures and protocols, recruited new members, and demonstrated exemplary performance, earning VP-level enthusiasm and financial support.