KAREN M CRISTELLO, MBA, CTSM
brand development
integrated marketing communications
events & trade shows
Nick Engel & Co. website, fresh 'n' clean
WEBSITES/SEO
NICK ENGEL & CO:
WEBSITE REFRESH, COPYWRITING/SEO, WIX>SHOPIFY MIGRATION
CHALLENGE
My client Nick's ex-website designer was inexperienced. As a result, much of the copy was off-brand, poorly written, and full of grammatical errors. The design was crowded and used too many "bells and whistles," making it seem quite unprofessional. And the appointment-setting and payments functionality was inadequate and user-unfriendly. The goal: Fix all these things and improve online sales.
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SOLUTION
As Decibel Agency, I conducted an audit and made recommendations for several ways to improve SEO. Part of that involved a website refresh, where I:
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Edited all site content, ensuring it was on brand, well written, and error-free;
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Decluttered, simplifying the components on each page; and
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Used Zapier to program question sequences, directing the user to the correct Calendly appointment type, and enabling payments during appointment-setting.
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Further SEO and marketing work was put on hold as Nick decided to move the site from Wix to Shopify. I'm working on that migration now, along with a new embedded app I'm installing which will enable more diamond-only sales.
RESULTS
Nick is now very proud of the website, customers have experienced no appointment confusion, and Nick has received more payments in advance and on time.