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COPYWRITING/CONTENT

American Academy of Ophthalmology (AAO) | AAO Advocacy | AAO Annual Meetings | AAO EyeCare America

AAO Foundation | AAO Foundation/Orbital Gala | AAO Foundation/Museum of the Eye | AAO Member Services 

 

American Glaucoma Society (AGS) | Health Tech Client #1 | Health Tech Client #2 | Latitude 35 Travel 

AAO

Annual Report:

2020 Year in Review — A Year of Challenges and Perseverance (Digital)

Copywriting, image selection, design direction

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AAO ADVOCACY

Annual Report:

2015 Washington Mid-Year Report (PDF)

Partial copywriting, editing, image selection

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AAO ADVOCACY

Postcard:

Mid-Year Forum 2017 — Take a Step Toward Higher Quality of Care

Copywriting

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Postcard for distribution in AAO 2016 hotel door drop bags

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AAO 2018

Print Ad:

Art + Science — See You in Chicago

Copywriting

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For EyeNet Magazine, Ophthalmology journal, and other industry publications

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AAO 2007, 2008, 2009

Print Ads:

Final Program Meeting Archives Series

Copywriting, design

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For annual meeting printed programs and EyeNet Magazine

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AAO FOUNDATION

2021 Annual Report — Future Forward (Digital)

Copywriting, image selection, design direction

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AAO FOUNDATION

Email/Newsletter:

"News From the Chair" Column for Scope

Copywriting

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Included in the winter 2021 Scope newsletter, with a similar version emailed independently to a bigger audience.​

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Christie Morse MD.webp
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AAO FOUNDATION

Print Ad:

2018 Orbital Gala — Join Your Cool Academy Cats

Copywriting

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For EyeNet Magazine, Ophthalmology journal, and other industry publications

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AAO FOUNDATION

Email:

2021 Orbital Gala —Masquerade

Copywriting

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AAO FOUNDATION

Video:

Museum Campaign Thank-You — Celebrate!

Copywriting, image selection, direction

 

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AAO MEMBERSHIP

Email:

2021 Recruitment Email — Nonmembers

Copywriter

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Achieved 5.4% conversion. Goal was 2%.

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AMERICAN GLAUCOMA SOCIETY

AGS 2018:

Two Presenter Recruitment Emails — Dare to Share & Blanchett, Hanks, Iñárritu...

Copywriting

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AGS 2018 banner.png
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AMERICAN GLAUCOMA SOCIETY

AGS Foundation:

AGS Cares — Help Us Save Our Patients' Most Treasured Sense

Copywriting

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For Ophthalmology Glaucoma journal and other industry publications

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HEALTH TECH CLIENT #1

Corporate Communication: DRIVE Campaign

Copywriting, design direction

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Created website and email copy to communicate company values internally and externally​

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LATITUDE 35 TRAVEL

Blog Post:

It's All About the Food — Eatables as Experience

Copywriting, photography

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AAO

Blog Post:

Log and In — A Love Story 

Copywriting​

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Blog post for my monthly writing/grammar/style column in the internal Academy Focus staff newsletter

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AAO ADVOCACY

Print Ad:

Mid-Year Forum 2017 — Politics. Policy. Practice Management

Copywriting

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For EyeNet Magazine, Ophthalmology journal, and other industry publications​

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AAO 2020

Video:

Thanks for Attending — The Juggler

Copywriting, image selection, direction

Making a virtual event look as exciting as a live event would have been 

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AAO 2013

Video:

Save the Date Teaser — Feed Your Mind and Soul

Copywriting, image selection, direction

 

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AAO EYECARE AMERICA

Print Ad:

See Life's Precious Moments

Copywriting​

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Created for USA Today

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AAO FOUNDATION

2017 Annual Report — Together, We're Making a Difference (Print)

Copywriting, image selection, design direction

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AAO FOUNDATION

Print Ad:

2016 Support — Empower Lives Near and Far

Copywriting

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For EyeNet Magazine, Ophthalmology journal, and other industry publications

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AAO FOUNDATION

Social Media:

Orbital Gala 2020 — Notorious R-O-N

Post copywriter, brand/video director

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AAO FOUNDATION

Print Ad:

AAO Museum of the Eye: We're Open!

Copywriting

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For EyeNet Magazine, Ophthalmology journal, and other industry publications

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AAO MEMBERSHIP

Print Ads:

2018 Ad Series —Resources, Community, Advocacy

Copywriting

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For EyeNet Magazine, Ophthalmology journal, and other industry publications​

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AAO MEMBERSHIP

Email:

2022 Recruitment Email — Incoming PGY2s

Copyriter

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Young Doctor
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AMERICAN GLAUCOMA SOCIETY

AGS 2018:

Two Exhibitor Recruitment Emails — Meet With 1,000 Specialists & Most Likely to Succeed

Copywriting

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Statue of Liberty
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AMERICAN GLAUCOMA SOCIETY

AGS Website Technical Copy Transformation:

Patient & Family Resources Content

Copywriting

Transformed technical patient information from Flesch-Kincaid grade level 15.9 to 5.2. 

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HEALTH TECH CLIENT #2

Technical Copy Transformation:

Sales Team Tools

Copywriting

Translated complex white papers and slides into compelling PPT presentations and Instagram series

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Image by CNordic Nordic
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LATITUDE 35 TRAVEL

Blog Post:

Wadi Shab and Bimmah Sinkhole, Oman

Copywriting, photography

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AAO
AAO Advocacy
AAO AM
AAO MOTE
AAO Foundation
AAO ECA
AAO OG
AAO Membership
AGS
HT #1
HT #2
Latitude 35
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