COPYWRITING - By Client | KMC portfolio

COPYWRITING/CONTENT/EDITING (By client)

American Academy of Ophthalmology (AAO):

AAO Communications | AAO Advocacy | AAO Annual Meetings | AAO EyeCare America

AAO Foundation | AAO Foundation/Orbital Gala | AAO Foundation/Museum of the Eye | AAO Member Services

Other:

American Glaucoma Society (AGS) | Health Tech Client #1 | Health Tech Client #2 | Latitude 35 Travel

Sky Lakes Medical Center

AAO

Annual Report:

2020 Year in Review — A Year of Challenges and Perseverance (Digital)

Copywriting, image selection, design direction

Read It

Read It

AAO ADVOCACY

Annual Report:

2015 Washington Mid-Year Report (PDF)

Partial copywriting, editing, image selection

Read It

Read It

AAO ADVOCACY

Postcard:

Mid-Year Forum 2017 — Take a Step Toward Higher Quality of Care

Copywriting

Postcard for distribution in AAO 2016 hotel door drop bags

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Read It

AAO 2018

Print Ad:

Art + Science — See You in Chicago

Copywriting

For EyeNet Magazine, Ophthalmology journal, and other industry publications

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AAO 2007, 2008, 2009

Print Ads:

Final Program Meeting Archives Series

Copywriting, design

For annual meeting printed programs and EyeNet Magazine

Read It

Read It

AAO FOUNDATION

2021 Annual Report — Future Forward (Digital)

Copywriting, image selection, design direction

Read It

Read It

AAO FOUNDATION

Email/Newsletter:

"News From the Chair" Column for Scope

Copywriting

Included in the winter 2021 Scope newsletter, with a similar version emailed independently to a bigger audience.

Read It

Read It

AAO FOUNDATION

Print Ad:

2018 Orbital Gala — Join Your Cool Academy Cats

Copywriting

For EyeNet Magazine, Ophthalmology journal, and other industry publications

Read It

AAO FOUNDATION

Email:

2021 Orbital Gala —Masquerade

Copywriting

Read It

Read It

AAO FOUNDATION

Video:

Museum Campaign Thank-You — Celebrate!

Copywriting, image selection, direction

View It

Watch It

AAO MEMBERSHIP

Email:

2021 Recruitment Email — Nonmembers

Copywriting

Achieved 5.4% conversion. Goal was 2%.

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Read It

AMERICAN GLAUCOMA SOCIETY

AGS 2018:

Two Presenter Recruitment Emails — Dare to Share & Blanchett, Hanks, Iñárritu...

Copywriting

Read It

Read It

AMERICAN GLAUCOMA SOCIETY

AGS Foundation:

AGS Cares — Help Us Save Our Patients' Most Treasured Sense

Copywriting

For Ophthalmology Glaucoma journal and other industry publications

Read It

Read It

HEALTH TECH CLIENT #1

Corporate Communication: DRIVE Campaign

Copywriting, design direction

Created website and email copy to communicate company values internally and externally

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Read It

LATITUDE 35 TRAVEL

Blog Post:

It's All About the Food — Eatables as Experience

Copywriting, photography

Read It

Read It

SKY LAKES MEDICAL CENTER

LIVEsmart Article:

Klamath Basin Wins National Award for Community Health

Interviews, copywriting

Read It

Read It

AAO

Blog Post:

Log and In — A Love Story

Copywriting

Blog post for my monthly writing/grammar/style column in the internal Academy Focus staff newsletter

Read It

Read It

AAO ADVOCACY

Print Ad:

Mid-Year Forum 2017 — Politics. Policy. Practice Management

Copywriting

For EyeNet Magazine, Ophthalmology journal, and other industry publications

Read It

Read It

AAO 2020

Video:

Thanks for Attending — The Juggler

Copywriting, image selection, direction

Making a virtual event look as exciting as a live event would have been

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Watch It

AAO 2013

Video:

Save the Date Teaser — Feed Your Mind and Soul

Copywriting, image selection, direction

View It

Watch It

AAO EYECARE AMERICA

Print Ad:

See Life's Precious Moments

Copywriting

Created for USA Today

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Read It

AAO FOUNDATION

2017 Annual Report — Together, We're Making a Difference (Print)

Copywriting, image selection, design direction

Read It

Read It

AAO FOUNDATION

Print Ad:

2016 Support — Empower Lives Near and Far

Copywriting

For EyeNet Magazine, Ophthalmology journal, and other industry publications

Read It

Read It

AAO FOUNDATION

Social Media:

Orbital Gala 2020 — Notorious R-O-N

Post copywriter, brand/video director

Read It

AAO FOUNDATION

Print Ad:

AAO Museum of the Eye: We're Open!

Copywriting

For EyeNet Magazine, Ophthalmology journal, and other industry publications

Read It

Read It

AAO MEMBERSHIP

Print Ads:

2018 Ad Series —Resources, Community, Advocacy

Copywriting

For EyeNet Magazine, Ophthalmology journal, and other industry publications

Read It

Read It

AAO MEMBERSHIP

Email:

2022 Recruitment Email — Incoming PGY2s

Copywriting

Read It

Read It

AMERICAN GLAUCOMA SOCIETY

AGS 2018:

Two Exhibitor Recruitment Emails — Meet With 1,000 Specialists & Most Likely to Succeed

Copywriting

Read It

Read It

AMERICAN GLAUCOMA SOCIETY

AGS Website Technical Copy Transformation:

Patient & Family Resources Content

Copywriting

Transformed technical patient information from Flesch-Kincaid grade level 15.9 to 5.2.

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HEALTH TECH CLIENT #2

Technical Copy Transformation:

Sales Team Tools

Copywriting

Translated complex white papers and slides into compelling PPT presentations and Instagram series

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Watch It

LATITUDE 35 TRAVEL

Blog Post:

Wadi Shab and Bimmah Sinkhole, Oman

Copywriting, photography

Read It

Read It

SKY LAKES MEDICAL CENTER

LIVEsmart Article:

Understanding Hypothyroidism: When Your Thyroid Is Underactive

Interviews, copywriting

Read It

Read It

AAO

AAO Advocacy

AAO AM

AAO MOTE

AAO Foundation

AAO ECA

AAO OG

AAO Membership

AGS

HT #1

HT #2

Latitude 35

Sky Lakes

KAREN M CRISTELLO, MBA, CTSM

brand development
integrated marketing communications
content, copywriting & editing
events & trade shows

COPYWRITING/CONTENT/EDITING (By client)